From the Site
![Ahead of Debut Album, Paris Paloma Basks in the Entrancing, Ominous Flame of "the warmth"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/paris-paloma-the-warmth-1721666631.jpg)
Ahead of Debut Album, Paris Paloma Basks in the Entrancing, Ominous Flame of "the warmth"
July 22, 2024
Epitomizing Paloma’s poetic tongue and singular folk style, “the warmth” exists in the hushed tones and epiphanies of living light
Author:
Abby Kenna
![Pale Waves Capture the Bittersweet Release of Heartbreak in "Glasgow"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pale-waves-glasgow-1721146896.jpg)
Pale Waves Capture the Bittersweet Release of Heartbreak in "Glasgow"
July 16, 2024
"It somehow breaks my heart but also makes me feel so euphoric at the same time."
Author:
Alessandra Rincon
![Artemas Unveils Sexy, Vulgar, and Irresistible 'yustyna' Mixtape](https://s3-us-west-2.amazonaws.com/onestowatch-v2/artemas-yutsyana-1720718677.jpg)
Artemas Unveils Sexy, Vulgar, and Irresistible 'yustyna' Mixtape
July 11, 2024
Artemas is poising himself as 2024's breakout star.
Author:
Jazmin Kylene
![Croixx Inspires a Palpable Mood Shift With Label Debut 'How I'm feeling now…' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/croixx-how-im-feeling-now-1720629295.jpg)
Croixx Inspires a Palpable Mood Shift With Label Debut 'How I'm feeling now…' [Q&A]
July 10, 2024
Fresh out of high school, Croixx is already leaving a lasting impression.
Author:
DJ Connor
![Pale Waves Returns With the Hopelessly Romantic "Perfume," Announces New Album 'Smitten'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pale-waves-perfume-1718296151.jpg)
Pale Waves Returns With the Hopelessly Romantic "Perfume," Announces New Album 'Smitten'
June 13, 2024
“It's queer, feminine and romantic and it encapsulates the essence of ‘Smitten.’”
Author:
Alessandra Rincon
![2Hollis Finds Out Who He Is in Genre-Defying Album 'Boy'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/2hollis-boy-1717783035.jpg)
2Hollis Finds Out Who He Is in Genre-Defying Album 'Boy'
June 7, 2024
boy is a raw collection of electropop, hyperpop, and daring experimentation.
Author:
Alessandra Rincon
![Ari Abdul Leans Into Her Desires and a New Sound in "DON'T"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ari-abdul-dont-1715870813.jpeg)
Ari Abdul Leans Into Her Desires and a New Sound in "DON'T"
May 16, 2024
"'DON'T' is definitely the start of a new era for me."
Author:
Alessandra Rincon
daysormay Give In to Their Impulses in "SIMMER," Announce Sophomore Album 'MODERATION'
May 16, 2024
“SIMMER” is an anthem for feeding your desires.
Author:
Giselle Libby
![Towa Bird's "Sorry Sorry" Explores the Sentimental Reality of Being Better Off as Friends](https://s3-us-west-2.amazonaws.com/onestowatch-v2/towa-bird-sorry-sorry-1715619392.png)
Towa Bird's "Sorry Sorry" Explores the Sentimental Reality of Being Better Off as Friends
May 13, 2024
“Sorry Sorry” encapsulates the twisted knife of “what could have been” in an alt-pop anthem.
Author:
Abby Kenna
![Wallows Toss and Turn in the Lovelorn "Bad Dream"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wallows-bad-dream-1714535191.jpg)
Wallows Toss and Turn in the Lovelorn "Bad Dream"
April 30, 2024
Built around a dreamlike soundscape and sentimental lyrics, "Bad Dreams" is unmistakably Wallows.
Author:
Alessandra Rincon
![Wallows Whimsically Navigates Self-Induced Relationship Stress on "Especially You"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wallows-especially-you_1643917617.jpg)
Wallows Whimsically Navigates Self-Induced Relationship Stress on "Especially You"
February 3, 2022
Wallows' undeniable strength lies in their penchant for delivering emotionally resonant themes packaged in irresistibly upbeat songs.
Author:
Dana Jacobs
![Wallows' 'Tell Me That It's Over' Chronicles Words Said and Left Unsaid](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wallows-tell-me-that-its-over_1648593343.jpg)
Wallows' 'Tell Me That It's Over' Chronicles Words Said and Left Unsaid
March 29, 2022
The eclectic sophomore effort sees the indie rock band branching out to explore new sonic and emotional territory.
Author:
Alessandra Rincon
![Mothica Announces Heavy Heart Records, Reimagines Standout Single "Heavy Heart"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Mothica-heavy-heart-records_1633711912.jpg)
Mothica Announces Heavy Heart Records, Reimagines Standout Single "Heavy Heart"
October 8, 2021
Following a breakout year, Mothica takes another bold step forward.
Author:
Maxamillion Polo
![The New Era of poutyface Begins With "All Mine"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/poutyface-all-mine-1684168014.png)
The New Era of poutyface Begins With "All Mine"
May 15, 2023
"I've spent the last 7 months unlearning what I thought I knew & I'm so excited to finally start sharing what I've been working on."
Author:
Alessandra Rincon
![Moby Rich Delivers an Anthem for Anyone Who Has Ever Felt Like a "Loser"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/moby-rich-loser_1570809471.jpeg)
Moby Rich Delivers an Anthem for Anyone Who Has Ever Felt Like a "Loser"
October 11, 2019
"No one is remembered for just blending in. Be unapologetically you, forget what's 'cool.'"
Author:
Precious Kato
![flor Presents a Stunning Visual for "White Noise" Amidst OTW-Presented Tour [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-ones-to-watch-smaller_1568398275.jpg)
flor Presents a Stunning Visual for "White Noise" Amidst OTW-Presented Tour [PREMIERE]
September 13, 2019
Alternative pop darlings flor have just unveiled a music video for the melodic first track from their sophomore album, 'ley lines.'
Author:
Precious Kato
![COIN's "Youuu" Cements Them as New Wave for a New Generation](https://s3-us-west-2.amazonaws.com/onestowatch-v2/COIN-youuu_1579197914.jpeg)
COIN's "Youuu" Cements Them as New Wave for a New Generation
January 16, 2020
COIN has built their foundation on infectious hooks and understated emotional complexity.
Author:
Maxamillion Polo
![hemlocke springs Navigates the Reality of Human Connection in "enknee1"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hemlocke-springs-enknee1-1693249283.jpeg)
hemlocke springs Navigates the Reality of Human Connection in "enknee1"
August 28, 2023
"enknee1" is a delicate outcry straight from springs' open heart.
Author:
Giselle Libby
![Get to Know Groove-Pop Duo Balu Brigada [Live Performance + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/balu-brigada-live-ones-to-watch_1626891125.jpg)
Get to Know Groove-Pop Duo Balu Brigada [Live Performance + Q&A]
July 21, 2021
We sit down with the boys of Balu Brigada to discuss everything from Gorillaz to making up their own genre on the spot.
Author:
Bryget Chrisfield
![44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick](https://s3-us-west-2.amazonaws.com/onestowatch-v2/44phantom-cherry-cigarettes-1674501479.jpg)
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Author:
Alessandra Rincon