From the Site
Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
Meet flyingish, the 15-Year-Old Exploring the Unknown in 'the way night falls'
October 18, 2023
flyingfish’s artistry paints a portrait of raw, unbridled discovery in motion.
tsubi club Makes One Hell of a First Impression With "burbank house"
October 27, 2021
"burbank house" may be the debut single from tsubi club but it feels like anything but.
Amira Elfeky Makes Major Label Debut With the Impassioned "Coming Down"
September 15, 2023
"Coming Down is a sonic journey through the depths of passion and intensity."
KennyHoopla's "how will i rest in peace if i'm buried by a highway? //" Is Pure Catharsis
February 10, 2020
KennyHoopla is the next wave.
Dominic Fike's "Mama's Boy" Is a Nostalgic Rebellion
June 23, 2023
Fike continues his recent string of standout singles with another left-field hit.
![Scene Queen Calls Out Abuse In Music Industry in Scathing New Single “18+” [Q&A] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project(8)-1679327946.jpg)
Scene Queen Calls Out Abuse In Music Industry in Scathing New Single “18+” [Q&A] | The Noise
March 20, 2023
Since her viral hit “Pink Rover” and her breakout EP Bimbocore, Scene Queen continues to prove that she refuses to remain silent and will unapologetically disrupt the status quo stomping on the throat of gatekeepers and misogynists everywhere – all while wearing pink platform boots.
Sam Fender Presents a Chilling Dystopian Vision in "Play God" Video
January 22, 2019
"'Play God' is set in an alternate dystopian reality that shares similarities with our own world."
Doja Cat Goes Full Grunge With the Best Friend Anthem, "Bottom Bitch"
October 3, 2019
Who allowed Doja Cat to channel 2002 this hard?
Meet Pacifica, the Argentine Indie Rock Duo Soundtracking Your "Premature Rejection"
August 9, 2023
"With western cowboy riffs and a lot of distortion, we invite you to come our way and remember Pacifica."
Number_i Shoots For the Top of the Charts With "INZM"
August 29, 2024
"INZM" is an adrenaline-laced thrill ride from start to finish.