From the Site
 
        
    
    Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
                            June 17, 2020
            
                            "Cry" leverages its avant-garde stars to their fullest. 
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
    boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
                            June 12, 2020
            
                            "get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans. 
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
                            June 1, 2020
            
                            "Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
            
        
                    
                Author:
    Maddy Quach
                
        
                    
        
     
        
    
    KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
                            May 18, 2020
            
                            There is only one KennyHoopla.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
                            May 14, 2020
            
                            Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard. 
            
        
                    
                Author:
    Jenna Singer
                
        
                    
        
    ![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg) 
        
    
    Zella Day Has Arrived, Renewed [Q&A]
                            May 13, 2020
            
                            In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now. 
            
        
                    
                Author:
    Maddy Quach
                
        
                    
        
     
        
    
    Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
                            May 11, 2020
            
                            Holliday's genre-bending approach at times feels wildly defiant. 
            
        
                    
                Author:
    Joey Legittino
                
        
                    
        
     
        
    
    Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
                            April 30, 2020
            
                            You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
                            April 28, 2020
            
                            "It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
            
        
                    
                Author:
    Maddy Quach
                
        
                    
        
     
        
    
    Zella Day Makes a Triumphant Return With the Transcendent "People Are Strangers"
                            April 27, 2020
            
                            The new single marks the first original release from Day in over five years.
            
        
                    
                Author:
    Maddy Quach
                
        
                    
        
    ![Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kxllswxtch-interview-1694809337.jpg) 
        
    
    Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]
                            September 15, 2023
            
                            Meet our best new artist of the month, Kxllswxtch.
            
        
                    
                Author:
    Isabella Margolis
                
        
                    
        
     
        
    
    Mustafa Explores Humanity and Heartbreak in "Gaza is Calling"
                            June 14, 2024
            
                            "The hope is that this serves as a stark reminder that every path is ours, every child is ours, and every war is ours to answer for and speak against."
            
        
                    
                Author:
    Jazmin Kylene
                
        
                    
        
     
        
    
    Elroy Challenges the Status Quo on "BONES"
                            February 9, 2021
            
                            The enigmatic Elroy is back with his new single "BONES."
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
     
        
    
    Who Is The Driver Era?
                            October 14, 2021
            
                            No one makes affecting and anthemic alternative pop quite like The Driver Era. 
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    The Beaches Deftly Balance Anthems Alongside Tender Introspection in 'Blame My Ex'
                            September 18, 2023
            
                            'Blame My Ex' is an instant indie rock classic.
            
        
                    
                Author:
    Abby Kenna
                
        
                    
        
     
        
    
    Alaska Reid and Dylan Fraser Join Forces to Debut Duo, Witch Post
                            November 15, 2024
            
                            “Chill Out” embodies the best of alt rock, with gritty guitar and raw vocals from both parties that achieves the perfect balance of soft and hard.
            
        
                    
                Author:
    Giselle Libby
                
        
                    
        
     
        
    
    skaiwater Alters Our Brain Chemistry With the Hypnotic "molli"
                            August 21, 2023
            
                            Amid a collage of chaos, "molli" plays out like a trip you wish had lasted just a little bit longer.
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    Hobo Johnson's Pool Party-Themed Video is Anything But a "Typical Story"
                            June 25, 2019
            
                            With a record deal and national Ones To Watch-presented tour now under his belt, Hobo Johnson is winning with unparalleled creativity and uniqueness.  
            
        
                    
                Author:
    Miranda Hyman
                
        
                    
        
     
        
    
    jxdn Questions Everything in "WHAT THE HELL," Announces 'WHEN THE MUSIC STOPS' Album
                            March 15, 2024
            
                            "I went to hell and back since my last album."
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    THE BLOSSOM's "Spike Collar" Is Gritty Pop at Its Finest
                            June 22, 2021
            
                            THE BLOSSOM takes an omnivorous approach to music, synthesizing everything they come into contact with. 
            
        
                    
                Author:
    Maxamillion Polo