From the Site

The Ivy Is Crafting Riveting Retro Hits With Deep Oklahoma Ties
January 9, 2020
The Ivy is setting the stage to be the next LANY.
Author:
Matthew Rudas

Reaper Is the Anti-Hero Indie Needs
January 7, 2020
Enigmatic, elusive, but undeniably captivating.
Author:
Brady Moses

Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Author:
Alissa Arunarsirakul

Klangstof Hits the Reset Button in "New Congress, New Father"
December 13, 2019
Beautifully fusing electronic and indie soundscapes, "New Congress, New Father" is a mere sample of what we can expect from Klangstof.
Author:
Alissa Arunarsirakul

Ocean Alley's "Tombstone" Is an Electrifying Bout of Rock Revival
December 11, 2019
"'Tombstone' is a song that reminisces about a place that was once ideal, a place that was once the perfect respite, now just a wasteland."
Author:
Joey Legittino

phem's "Sorry Mama" Will Have You Confessing Your Sins
December 10, 2019
phem enlists Machine Gun Kelly for a perfectly-scored confessional.
Author:
Bianca Brown
![Allan Rayman Pokes Fun at the Paradoxical in "6am" Film [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/allan rayman-ones-to-watch_1575658999.jpg)
Allan Rayman Pokes Fun at the Paradoxical in "6am" Film [Q&A]
December 6, 2019
We speak to the most mysterious man in music.
Author:
Jessica Thomas

Oliver Tree's "Cash Machine" Is an Anti-Consumerism Anthem Set on the High Seas
December 6, 2019
Tree's latest is expectedly unexpected.
Author:
Matthew Rudas

The Driver Era's "A Kiss" Video Is the Perfect Blend of Nostalgia and Creativity
December 4, 2019
"I don't think either of us has felt so creatively charged up in a long time."
Author:
Bianca Brown

Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
Author:
Precious Kato
Takayoshi Delivers a Burst of Emphatic 'songs that can fit in your pocket'
August 23, 2023
'songs that can fit in your pocket' is no misnomer, emerging as a tidy brief collection of songs that energize, deliver poignantly, and then shift into the next track.
Author:
DJ Connor

Landon Barker Admits He May Never Get Over Her in "Over You"
March 22, 2024
"Some people you will never get over until the day you die."
Author:
Alessandra Rincon

Saya Gray Explores Yearning and Heartbreak in Debut Album 'SAYA'
February 27, 2025
'SAYA' paints a new portrait of an artist who has consistently defied simple classification.
Author:
Gia Acosta

TANISAKO Reaches New Heights on Sophomore Single "Young & Dangerous"
June 15, 2021
In the span of two singles, TANISAKO has already established a somber, distinctive sound.
Author:
Tyler Borland

renforshort Enlists Travis Barker For the Intoxicating "we'll make this ok"
May 12, 2022
"we'll make this ok" tells the story of a poisonous love; the addiction to affection from your most beautiful enemy.
Author:
Jazmin Kylene

flor Plays Never Have I Ever With White Claw
September 16, 2019
Catch flor on their Ones To Watch - presented tour NOW!
Author:
Maxamillion Polo

Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
Author:
Alissa Arunarsirakul

LIA LIA Channels Her Rage in Riotous New Single "Shut Up!"
July 29, 2024
"shut up!" weaves together alternative music influences, hypermodern internet culture, and blistering punk riffs.
Author:
Alessandra Rincon

Sara Sloan's ‘Hunted’ Music Video Gives brat but for Horsegirls
February 12, 2025
“Hunted” feels like the opening chapter of a much bigger story—one that’s steeped in mystery, catharsis, and a relentless hunger for self-discovery.
Author:
Nicole Céré
Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]
April 21, 2020
"Asking questions. Searching for answers. Trying to figure myself out. Accepting who I am and being okay with it."
Author:
Maxamillion Polo