From the Site
![Reaper Is the Anti-Hero Indie Needs](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reaper-ones-to-watch_1578418441.jpg)
Reaper Is the Anti-Hero Indie Needs
January 7, 2020
Enigmatic, elusive, but undeniably captivating.
Author:
Brady Moses
![Sam Tompkins Is England's Most Promising and Versatile New Act](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-tompkins-ones-to-watch_1578414033.png)
Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
Author:
Matthew Rudas
![Zack Fox the Rapper? An Investigative Report](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zack-fox-ones-to-watch_1578328042.jpg)
Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
Author:
Precious Kato
![DeathbyRomy Is Giving Pop a Goth Makeover](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deathbyromy-ones-to-watch_1578074165.jpg)
DeathbyRomy Is Giving Pop a Goth Makeover
January 3, 2020
It is only a matter of time until Romy and her goth aesthetic to carve out a significant niche in the music world.
Author:
Matthew Rudas
![Lil Halima Is Norway's Alternative R&B Icon on the Rise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lil-Halima-ones-to-watch_1577394163.png)
Lil Halima Is Norway's Alternative R&B Icon on the Rise
December 26, 2019
Lil Halima is taking the world by storm one year at a time. 2019 was merely the beginning.
Author:
Bianca Brown
![Clinton Kane Isn't Afraid of Feeling Something](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Clinton-Kane-ones-to-watch_1577392334.jpg)
Clinton Kane Isn't Afraid of Feeling Something
December 26, 2019
This is what owning your fears and discovering ways to cope feels and sounds like.
Author:
Precious Kato
![daydream Masi's Music Will Illuminate Your Sleepless Mind](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daydream-Masi-ones-to-watch_1577116638.jpg)
daydream Masi's Music Will Illuminate Your Sleepless Mind
December 23, 2019
The youthful artist is creating music that exists in a realistic, dreamlike state.
Author:
Precious Kato
![From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave](https://s3-us-west-2.amazonaws.com/onestowatch-v2/$not-ones-to-watch_1576703782.jpg)
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
Author:
Emily Bird
![LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act](https://s3-us-west-2.amazonaws.com/onestowatch-v2/loveleo-ones-to-watch-2_1576686249.jpg)
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
Author:
Maxamillion Polo
![marcos g Is Turning Music From Dream to Reality](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marcos-g-ones-to-watch_1576696492.jpeg)
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Author:
Precious Kato
![Setlist.Fm Presents: Who is Mom Jeans.? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/momjeans.jpeg)
Setlist.Fm Presents: Who is Mom Jeans.? [NEW ARTIST DISCOVERY]
February 20, 2019
Mom Jeans. are experts at blurring the lines between the pop punk and "emo" sub-genres, if you will.
Author:
Asal Shahindoust
![Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lao-ra-ones-to-watch_1575306266.jpeg)
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
Author:
Precious Kato
![Max Volante Kicks Off a New Era With "lust & found <3"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/max-volante-1677183755.jpeg)
Max Volante Kicks Off a New Era With "lust & found <3"
February 23, 2023
It's safe to say that singer-songwriter Max Volante has released his best song yet.
Author:
Alessandra Rincon
![KayCyy's "ASTK!" Takes Us on the Trip of a Lifetime Ahead of His Debut Project](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kaycyy-astk_1631829046.jpeg)
KayCyy's "ASTK!" Takes Us on the Trip of a Lifetime Ahead of His Debut Project
September 16, 2021
The Kanye West protegée is up next.
Author:
Carter Fife
![Meet Wet Leg, the UK Breakout Act Wielding Biting Wordplay and Deadpan Delivery](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wet-leg-new-artist-discovery_1641405113.jpg)
Meet Wet Leg, the UK Breakout Act Wielding Biting Wordplay and Deadpan Delivery
January 4, 2022
Listening to Wet Leg feels equal parts cathartic and exhilarating.
Author:
Alessandra Rincon
![mercury Surrenders to the Unknown in "woolgathering"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/merucry-woolgathering-1701715713.jpg)
mercury Surrenders to the Unknown in "woolgathering"
December 4, 2023
“It’s my reminder to be calm and try to have a sound mind during times of uncertainty."
Author:
Abby Kenna
![DVNA's Brand of Electro-Soul Is Outright Intoxicating](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dvna-ones-to-watch-2_1578502079.jpg)
DVNA's Brand of Electro-Soul Is Outright Intoxicating
January 8, 2020
Out of a Gold Coast bedroom in Australia, DVNA is emerging with music that pairs the production prowess of Kaytranada and the lyrical talent of Lily Allen.
Author:
Bianca Brown
![10 Questions With Vanillaroma on Their Sophomore Album 'i run like this'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vanillaroma-i-run-like-this-1670604285.png)
10 Questions With Vanillaroma on Their Sophomore Album 'i run like this'
December 9, 2022
From the damp, cold embrace of wine rooms, Vanillaroma emerges victorious.
Author:
DJ Connor
![Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kwassa-ones-to-watch-2_1557962343.jpeg)
Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]
May 15, 2019
Sunny summer days are calling our names, and British pop icon kwassa is sure to be the soundtrack of those warm, shining hours.
Author:
Alyssa Yung
![Joe Xu's 'The Grass Is Always Greener' Is a Debut of Endless Promise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joe-xu-new-artist-discovery_1627009361.jpg)
Joe Xu's 'The Grass Is Always Greener' Is a Debut of Endless Promise
July 23, 2021
On most of her debut album, the conventions of songwriting and production work in harmonious parallel.
Author:
DJ Connor