From the Site
![Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It](https://s3-us-west-2.amazonaws.com/onestowatch-v2/freddie-dredd-tik-tok-ones-to-watch_1586962310.jpg)
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Author:
Emily Bird
![Hope Tala Is Giving a Face to the "R&Bossa" Sound](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hope-tala-ones-to-watch_1586362789.jpg)
Hope Tala Is Giving a Face to the "R&Bossa" Sound
April 8, 2020
Tala's music is stimulating to the mind, body, and soul.
Author:
Emily Bird
![Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nilo-blues-akira-harakiri_1584636732.jpg)
Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]
March 19, 2020
The multi-hyphenate Toronto rapper's latest single is designed to bump in Neo-Tokyo.
Author:
Emily Bird
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Author:
Emily Bird
![SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint-john-roses-imanbek-remix-2_1583528551.jpg)
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
Author:
Emily Bird
![haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap](https://s3-us-west-2.amazonaws.com/onestowatch-v2/haroinfather-ones-to-watch_1582736897.jpg)
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Author:
Emily Bird
![TikTok Fame Is Just the Beginning for TOKYO'S REVENGE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tokyos-revenge-ones-to-watch_1582155484.jpeg)
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Author:
Emily Bird
![Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yung-gravy-cuco-bbno$-off-the-goop_1581368183.jpeg)
Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed
February 10, 2020
The unexpected team-up of the year is here, and we're not mad about it.
Author:
Emily Bird
![Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist](https://s3-us-west-2.amazonaws.com/onestowatch-v2/audrey-mika-5-am_1581366224.jpg)
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.
Author:
Emily Bird
![beabadoobee's "Sun More Often" Visual Takes Us Out of This World](https://s3-us-west-2.amazonaws.com/onestowatch-v2/beabadoobee-sun-more-often_1580948457.jpg)
beabadoobee's "Sun More Often" Visual Takes Us Out of This World
February 6, 2020
Our favorite space cadet returns with a cosmic video.
Author:
Emily Bird
![SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint-john-roses-imanbek-remix-2_1583528551.jpg)
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
Author:
Emily Bird
![Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It](https://s3-us-west-2.amazonaws.com/onestowatch-v2/freddie-dredd-tik-tok-ones-to-watch_1586962310.jpg)
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Author:
Emily Bird
![Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-keem-714_1574294246.jpg)
Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed
November 20, 2019
Baby Keem is here. Catch up.
Author:
Emily Bird
![Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yung-gravy-cuco-bbno$-off-the-goop_1581368183.jpeg)
Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed
February 10, 2020
The unexpected team-up of the year is here, and we're not mad about it.
Author:
Emily Bird
![Get Lost in the Soulful Artistry of YEBBA with "Where Do You Go"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yebba-ones-to-watch_1565736090.jpg)
Get Lost in the Soulful Artistry of YEBBA with "Where Do You Go"
August 13, 2019
The 24 year old Arkansas native, New York-based songwriter is giving us a small taste of what's to come with her debut studio album.
Author:
Emily Bird
![TikTok Fame Is Just the Beginning for TOKYO'S REVENGE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tokyos-revenge-ones-to-watch_1582155484.jpeg)
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Author:
Emily Bird
![haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap](https://s3-us-west-2.amazonaws.com/onestowatch-v2/haroinfather-ones-to-watch_1582736897.jpg)
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Author:
Emily Bird
![Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-lyrics-to-go_1580150069.jpeg)
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
Author:
Emily Bird
![Juice WRLD Delivers Heat on Lil Tecca's "Ransom" Remix](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lil tecca-ones-to-watch1 copy_1566237933.jpg)
Juice WRLD Delivers Heat on Lil Tecca's "Ransom" Remix
August 19, 2019
Listen to Juice WRLD add more fire emojis to Lil Tecca's viral hit "Ransom"
Author:
Emily Bird
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Author:
Emily Bird