From the Blog
BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
![Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch.jpg)
Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]
February 27, 2019
"It's a song about the early steps of that transition. I think I was somewhere between denial and acceptance at the time this one came through."
Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
FINNEAS Proclaims His Feelings for "Claudia" Sulewski With an Infectious Sonic Love Letter
February 22, 2019
This one goes out to Sulewski for being one hell of a muse.
![Ren Details Her Complicated Love Life In Vulnerable Music Video for "Waves" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ren-ones-to-watch 2.jpeg)
Ren Details Her Complicated Love Life In Vulnerable Music Video for "Waves" [PREMIERE]
February 22, 2019
"I used the ocean as a metaphor for this relationship, something we know so little about which scares us. Yet, we find what we know so beautiful so we always go back."
bülow Sings of "Sweet Little Lies" in a Poignant Moment of Pop Euphoria
February 22, 2019
bülow has all the makings of a future pop star.
![Electronic Mastermind Vincent Makes Room for Vulnerability in Debut 'For You' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vincent-ones-to-watch.jpg)
Electronic Mastermind Vincent Makes Room for Vulnerability in Debut 'For You' EP [PREMIERE]
February 21, 2019
"The goal for this EP was to create something deeper than a simple collection of songs - an intimate record with meaning and depth, told through melody and lyrics cohesively."
abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre
December 28, 2020
myKEL's latest track "DCMBR" is a climactic building track that transitions from a stripped back guitar driven ballad to a pulsing electronic instrumental.
KidEyes Throw Their Name into the Mix on "Come Down"
February 3, 2021
Pop-rock duo, KidEyes, may not be a name you were formally introduced to, but allow us to make that introduction.
Colby Lafayette Steps Into His Rockstar Persona on "BEST GUY"
February 25, 2021
Colby Lafayette is exploring new vices on his single "BEST GUY."
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Palmaria Explore Climate Change and Self-Empowerment on 'Crystallize'
October 14, 2021
<i>Crystallize</i> allows you to wander into undiscovered areas, only to exit the other end with a newfound appreciation for our life on this planet.
Sydney's St. Humain Finally Returns With His "Sick Sad Love Song"
December 6, 2021
The Singapore-born, Sydney-based artist captures all the highs, lows, and timeless nostalgia of prom.
Joe Avio Gives Masterclass on Musical Ingenuity on "Models"
July 20, 2020
"Models" by Joe Avio is a symphony of wondrous sounds.
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
John MacLane Proves His Importance on "You Won't"
August 21, 2020
Following up on his electric debut single, John MacLane is back with another power-driven single entitled, "You Won't."
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me when Spotify tells me my most listened to artist is the one I streamed on repeat all year https://t.co/HrF6iEcCDx
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Ayleen Valentine fights with her inner demons in her new video for “next life,” the visual installment from her deb… twitter.com/i/web/status/1…