From the Site
![Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dreamer-Boy-Ones-To-Watch-2.jpg)
Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]
February 28, 2019
"It's the summer, it's nostalgic, it's romantic, it's warm and colorful."
Author:
Chelsea Devers
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
Author:
Maxamillion Polo
![6 Relatable Moments for Any Young Adult in Anna Clendening's 'Waves' EP](https://s3-us-west-2.amazonaws.com/onestowatch-v2/anna-clendening-ones-to-watch 2.jpeg)
6 Relatable Moments for Any Young Adult in Anna Clendening's 'Waves' EP
February 27, 2019
Anna Clendening is the very definition of relatable songwriting.
Author:
Kelly Itatani
![BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-friends-ones-to-watch-2.jpeg)
BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
Author:
Andra Nechita
![Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch.jpg)
Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]
February 27, 2019
"It's a song about the early steps of that transition. I think I was somewhere between denial and acceptance at the time this one came through."
Author:
Alissa Arunarsirakul
![Hatchie Questions Her Past Relationship in "Without A Blush" Video](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hatchie-ones-to-watch.jpeg)
Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
Author:
Alyssa Yung
![Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JORDAN-RAKEI-ones-to-watch 2.jpeg)
Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
Author:
Kelly Itatani
![Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clairo-ones-to-watch-2.jpeg)
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Author:
Maxamillion Polo
![ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ilo-ilo-ones-to-watch-2.png)
ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
Author:
Maxamillion Polo
![FINNEAS Proclaims His Feelings for "Claudia" Sulewski With an Infectious Sonic Love Letter](https://s3-us-west-2.amazonaws.com/onestowatch-v2/download.jpg)
FINNEAS Proclaims His Feelings for "Claudia" Sulewski With an Infectious Sonic Love Letter
February 22, 2019
This one goes out to Sulewski for being one hell of a muse.
Author:
Maxamillion Polo
![Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From](https://s3-us-west-2.amazonaws.com/onestowatch-v2/snow-wife-american-horror-show-1692206615.jpg)
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Author:
Jazmin Kylene
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Author:
Alessandra Rincon
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Author:
Alessandra Rincon
![Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again](https://s3-us-west-2.amazonaws.com/onestowatch-v2/laufey-new-artist-discovery_1634146689.jpeg)
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Author:
Ali Wu
![beabadoobee Eloquently Moves Forward in “the way things go”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/beabaddoobee-the-way-things-go-1689786897.jpg)
beabadoobee Eloquently Moves Forward in “the way things go”
July 19, 2023
"the way things go" is decorated with satin ribbons, prim and proper ballerinas, fresh florals, and all things Sandy Liang.
Author:
Tatum Van Dam
![Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alexander-23-idk-you-yet_1586544010.jpeg)
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
Author:
Rachael Jansky
![mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-dumb-dumb_1625767441.jpeg)
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
Author:
Maxamillion Polo
![EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emeline-cinderellas-dead_1648845053.jpeg)
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Author:
Maxamillion Polo
![Underscores Is a Hyperpop Legend in the Making](https://s3-us-west-2.amazonaws.com/onestowatch-v2/underscores-new-artist-discovery_1646930484.jpg)
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Author:
Alessandra Rincon
![Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ashe-ones-to-watch-2.jpeg)
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
Author:
Maxamillion Polo