From the Site
![Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sedona - otw_1592335852.jpg)
Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"
June 16, 2020
The Brooklyn-based band, Sedona, is able to captivate listeners on every track through grand production that pushes indie-pop in a more nostalgic rock direction.
Author:
Tyler Borland
![4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4evr michael - otw_1590519327.jpg)
4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"
May 26, 2020
On "NORTHFACE," 4EVR MICHAEL pushes boundaries and builds upon his foundation by incorporating pop elements in new and exciting ways.
Author:
Tyler Borland
![50Landing Creates His Own Futuristic Pop Lane on "please don't wait"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/50landing - otw_1589924060.jpg)
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Author:
Tyler Borland
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
Author:
Tyler Borland
![Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-better_1588882044.jpg)
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Author:
Tyler Borland
![Ordinary Child Pushes Pop Boundaries With Introspective and Emotive Songwriting](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ordinary-child-someday-ones-to-watch_1588783805.jpeg)
Ordinary Child Pushes Pop Boundaries With Introspective and Emotive Songwriting
May 6, 2020
Ordinary Child reinvents his past ideas to make "Someday" his strongest single to date.
Author:
Tyler Borland
![Yellow Days Makes a Nostalgic Return With "Treat You Right"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yellow-days-treat-you-right_1588604550.jpg)
Yellow Days Makes a Nostalgic Return With "Treat You Right"
May 4, 2020
Yellow Days' return is scored by infectious soul and jazz undertones.
Author:
Tyler Borland
![min.a Creates a Futuristic Atmosphere in "Tape It Back Together"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/min.a-tape-it-back-together_1588351901.jpg)
min.a Creates a Futuristic Atmosphere in "Tape It Back Together"
May 1, 2020
min.a is an artist unafraid to constantly reinvent herself.
Author:
Tyler Borland
![24kGoldn and Kaash Paige Connect For the Compelling Ballad "Unbelievable"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/24kgoldn-kaash-paige-unbelievable_1588279338.jpg)
24kGoldn and Kaash Paige Connect For the Compelling Ballad "Unbelievable"
April 30, 2020
The chemistry between these two superstars in the making is undeniable.
Author:
Tyler Borland
![whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whiterosemoxie-white-ceilings_1588186233.jpg)
whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice
April 29, 2020
whiterosemoxie jumps between genres without ever expensing or sacrificing quality.
Author:
Tyler Borland
![Gaff's Energetic "How It Goes" Is a New Direction for the Irish Artist](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_6790f73a3483e9b9915ebaf6dcf4ec5f_c9c36d8b_2048_1607703107.jpg)
Gaff's Energetic "How It Goes" Is a New Direction for the Irish Artist
December 11, 2020
Ireland native Gaff has been merging pop, alternative, and Hip-Hop in new and innovative ways all throughout 2020.
Author:
Tyler Borland
![50Landing Creates His Own Futuristic Pop Lane on "please don't wait"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/50landing - otw_1589924060.jpg)
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Author:
Tyler Borland
![Dro Kenji's "Codeine Punch" is a New Direction For Emo Trap](https://s3-us-west-2.amazonaws.com/onestowatch-v2/intermoney - otw_1603753189.jpg)
Dro Kenji's "Codeine Punch" is a New Direction For Emo Trap
October 26, 2020
The newest artist in the melodic hip-hop space, Dro Kenji, takes note of his influences, but in a new and refreshing direction.
Author:
Tyler Borland
![Ai Bendr Displays Vocal Prowess on Her Debut "Love Me Low"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ai Bendr_1593458784_1593628456.jpg)
Ai Bendr Displays Vocal Prowess on Her Debut "Love Me Low"
June 29, 2020
Ai Bendr's chilling debut is a beautiful showcase of her singing ability.
Author:
Tyler Borland
![Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sedona - otw_1592335852.jpg)
Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"
June 16, 2020
The Brooklyn-based band, Sedona, is able to captivate listeners on every track through grand production that pushes indie-pop in a more nostalgic rock direction.
Author:
Tyler Borland
![Bickle Distinguishes Himself on the Left-of-Center "Talk Words"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bickle-talk-words_1628023391.jpeg)
Bickle Distinguishes Himself on the Left-of-Center "Talk Words"
August 3, 2021
Bickle is an artist who defies conventions with an infectious fervor.
Author:
Tyler Borland
![Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-ones-to-watch_1587398564.jpg)
Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up
April 20, 2020
The JID-assisted track is an infectious ode to perseverance and dedication.
Author:
Tyler Borland
![Oscar Welsh Captures the Melancholy of These "Weird Times"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oscar-welsh-weird-times_1586793676.jpg)
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
Author:
Tyler Borland
![WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wizthemc_1598450707.jpg)
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Author:
Tyler Borland
![Teezo Touchdown's Unconventional Approach Shines on "Technically"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/teezo_1613091785.jpg)
Teezo Touchdown's Unconventional Approach Shines on "Technically"
February 12, 2021
Teezo Touchdown is giving his audience a front-row seat to his own eccentric world that he builds with each new video.
Author:
Tyler Borland