From the Site
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
![Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/j_a_c_k_k_a_n_e_landscape_credit-_toni_howard-1761590259.jpg)
Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]
October 27, 2025
His latest EP, Obvious, dolls out a dose of heartache and anxious behaviors that meshes into a menagerie of pop goodness.
![Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dev-lemons-20250626_copy-1761409467.png)
Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]
October 25, 2025
Dancing between alternative emo rock and pop, Dev explores heartache, anger, and confidence, all while being loud and unapologetic.
![april june Releases Dreamy “afterparty” EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/20250727__l_m__april_june_00170__sony-1761251741.jpg)
april june Releases Dreamy “afterparty” EP [Q&A]
October 24, 2025
From drawing inspiration from film to exposing her most vulnerable thoughts, the 6 track collection evokes a visceral reaction from the very first moment.
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
Chloe Qisha Transforms Heartbreak Into a Statement Accessory in "So Sad So Hot"
October 16, 2025
"I like to think that this song is an assertive reminder that you're still that bad bitch even if you've had your heart broken."
![London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/papa_ra_zzle_d_y_b_i_s_m003-1760558269.jpg)
London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]
October 15, 2025
PapaRaZzle is a London-based, Nigerian afrofusion artist reshaping the global music landscape with his original and layered blend of afrobeats, R&B, soul, dancehall, rap, and pop music.
GALE Brings The Heat on 80s Pop Single, "Ciao!"
October 15, 2025
The Puerto Rican pop powerhouse's whistle-laden hook pulls listeners into her world
Chloe Stroll's Debut Album 'Bloom in the Break' Bridges Youthful Love and Maturity
October 14, 2025
Curious as always to dig in the album, we reached out to get a track-by-track breakdown.
Alexandra Savior´s “Unforgivable” Ushers in a New Era of Saving
March 14, 2025
Dramatic but light, "Unforgivable" is a timeless re-introduction to the artist's sound.
Maddie Regent's Debut Album, 'On the phone with my Mom’ is Fearlessly Authentic
May 24, 2025
With a Spotify caption “I don’t know what I'm doing but I'm doing,” it's hard not to get pulled in by the beautiful ambition of Maddie Regent's, On the phone with my Mom.
LIZ and Slayyyter's Radiant Collab Shines Like a "Diamond In the Dark"
July 25, 2019
LIZ is our glittering galactic queen.
ilo ilo Finds Themselves Torn Between a Toxic and Intoxicating Relationship in "habits"
October 3, 2019
"habits" finds ilo ilo at their most well-refined, carving out a niche somewhere between electronic-laden ecstasy and sentimental indie pop.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
Dyl Dion Wrestles With Expectations in "Cirrostratus"
June 1, 2023
dyl dion is carving a space for himself in the indie cultural zeitgeist.
![Delacey's Bluesy Ode to Relationship Insecurities Is Paired with Sensual "My Man" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/delacey-ones-to-watch.jpg)
Delacey's Bluesy Ode to Relationship Insecurities Is Paired with Sensual "My Man" Video [PREMIERE]
April 30, 2019
"My Man" is merely a delightful introduction of what to expect from Delacey in the coming future.
![VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verite-ones-to-watch_1563923478.jpg)
VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]
July 23, 2019
VÉRITÉ is here to help.
Juliana Maria Makes a Bold Introduction With the Infectious "loverboy"
October 13, 2021
"Loverboy" embodies a playful flirtation.
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Yot Club's 'Rufus' Is a Melting Pot of Sonic Spices
April 2, 2024
‘Rufus’ is an album that truly marinates with each listening, a gift of emotions, nuances and familiar nostalgic portions that confuse then compound the palate.