From the Site
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
![Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/j_a_c_k_k_a_n_e_landscape_credit-_toni_howard-1761590259.jpg)
Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]
October 27, 2025
His latest EP, Obvious, dolls out a dose of heartache and anxious behaviors that meshes into a menagerie of pop goodness.
![Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dev-lemons-20250626_copy-1761409467.png)
Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]
October 25, 2025
Dancing between alternative emo rock and pop, Dev explores heartache, anger, and confidence, all while being loud and unapologetic.
![april june Releases Dreamy “afterparty” EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/20250727__l_m__april_june_00170__sony-1761251741.jpg)
april june Releases Dreamy “afterparty” EP [Q&A]
October 24, 2025
From drawing inspiration from film to exposing her most vulnerable thoughts, the 6 track collection evokes a visceral reaction from the very first moment.
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
Chloe Qisha Transforms Heartbreak Into a Statement Accessory in "So Sad So Hot"
October 16, 2025
"I like to think that this song is an assertive reminder that you're still that bad bitch even if you've had your heart broken."
![London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/papa_ra_zzle_d_y_b_i_s_m003-1760558269.jpg)
London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]
October 15, 2025
PapaRaZzle is a London-based, Nigerian afrofusion artist reshaping the global music landscape with his original and layered blend of afrobeats, R&B, soul, dancehall, rap, and pop music.
GALE Brings The Heat on 80s Pop Single, "Ciao!"
October 15, 2025
The Puerto Rican pop powerhouse's whistle-laden hook pulls listeners into her world
Chloe Stroll's Debut Album 'Bloom in the Break' Bridges Youthful Love and Maturity
October 14, 2025
Curious as always to dig in the album, we reached out to get a track-by-track breakdown.
![Liang Lawrence's “Kiss My Apocalypse," Plus Sourdough Bread & Colored Pencils [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/3_f247_c8_c-44_e_e-472_c-84_f7-5_c15_d500620_a-1736284653.jpg)
Liang Lawrence's “Kiss My Apocalypse," Plus Sourdough Bread & Colored Pencils [Q&A]
January 7, 2025
With its bright, sneaky harmonies and a punchy chorus, this song is pure optimistic bliss, a perfect tune to ring in this new year.
![UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/final-child-ones-to-watch_1565809242.jpg)
UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]
August 14, 2019
"That's where the inspiration behind the video came from. Somebody's view on their own lies, trying to keep 'em under control."
The Faim Plays Who's Most Likely To...?
September 17, 2019
In addition to gracing the world with a host of new anthemic tracks, The Faim is currently hitting the road with Stand Atlantic on their Ones To Watch and The Noise - presented tour.
![Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hello-forever-ones-to-watch_1571848251.JPG)
Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]
October 23, 2019
Hello Forever's sole mission is to spread joy through music, and it is safe to say they are doing a mighty fine job.
Khamari's Lovestruck New Single "That Girl" Proves He's Here to Stay
September 14, 2020
The Los Angeles based pop artist has been on a hot streak for the past couple of months.
Foley Explores Defensiveness and Idealism on "Better Than Love"
February 5, 2021
Pitting the idea of prospective love against the sobering reality of an actual relationship, Foley's "Better Than Love" pokes beneath the surface at the fears that blossom from a place of mistrust and uncertainty.
Stalking Gia Thirsts For "Euphoria" in Her Latest Introspective Offering
June 7, 2023
"Euphoria" is all about the desire to uncover a greater connection.
Joe Avio Gives Summer a Proper Send Off With "Waste"
September 9, 2020
lMulti-instrumentalist and singer/songwriter Joe Avio returns with the experimental pop track "Waste."
Omar Apollo Sheds His Skin in the Crystalline ‘Live For Me’
October 9, 2023
'Live For Me' has officially landed and as expected, it’s better than we expected.
ericdoa Got Us Crying on the Dancefloor in "dancinwithsomebawdy"
November 3, 2023
"dancinwithsomebawdy" is a glorious return to experimental form.