From the Site
![Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mating-ritual-ones-to-watch-2.jpg)
Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]
April 4, 2019
"You don't have to be happy 100% of the time, but when it seems like you're not getting any days off, it might be time to move on."
Author:
Alyssa Yung
![Jack Gray Treats Us to Soothing Piano Melodies in "Take Our Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jack-gray-ones-to-watch.jpg)
Jack Gray Treats Us to Soothing Piano Melodies in "Take Our Time" [PREMIERE]
April 4, 2019
Jack Gray has perfected an enthralling fusion of organic instrumentation and dynamic electronic synthesis.
Author:
Alissa Arunarsirakul

Will You Accept Ashe's Rosy New Song "Bachelorette"?
April 4, 2019
Okay, it isn't exactly rosy, but Ashe's latest single "Bachelorette" will have you begging for a rose from our radiant indie-pop queen.
Author:
Alyssa Yung

Omar Apollo's "Friends" Inspire a Tenderhearted Ballad Ahead of Forthcoming EP
April 4, 2019
The praise never ends for this first-generation Mexican-American singer.
Author:
Alissa Arunarsirakul
![Lennon Stella's Whirlwind of Success: First Headline Tour, Debut Album, & Opening for The Chainsmokers/5SOS [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lennon-stella-ones-to-watch- 2.jpeg)
Lennon Stella's Whirlwind of Success: First Headline Tour, Debut Album, & Opening for The Chainsmokers/5SOS [Q&A]
April 3, 2019
"Yeah, I'm still comprehending it; it won't feel real until it's happening."
Author:
Kelly Itatani
![Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Franke-Ones-To-Watch 2.png)
Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]
April 3, 2019
Every component of Franke's career screams DIY.
Author:
Kelly Itatani

Durand Jones & The Indications Pick 15 Artists Reviving the Classic Soul Sound
April 3, 2019
Durand Jones & the Indications is comprised of five young men all fueled by their old souls, so we called on them for assistance.
Author:
Kelly Itatani

Smino's "Z4L" Video Is Just Another Reason to Catch the 'Hoopti' Tour
April 3, 2019
Who can blame these three young legends for getting down while on the road?
Author:
Maxamillion Polo
![Witness Kari Faux's Most Powerfully Personal Project Live at 'HELP WANTED' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown.jpeg)
Witness Kari Faux's Most Powerfully Personal Project Live at 'HELP WANTED' Tour [ANNOUNCEMENT]
April 3, 2019
Faux never ceases to bring enthralling innovation to her sound and message.
Author:
Jessica Thomas

Preview a Sticky Fingers Concert with the Exhilarating "Sunsick Moon" Video
April 3, 2019
If you missed their March dates, catch Sticky Fingers this summer when they're playing in a city near you!
Author:
Alissa Arunarsirakul

Finkel's "Looong Summer" Is Almost Too Relatable
September 22, 2020
Without a doubt, Jane and Brian Spencer of FINKEL make music that's rule-bending and fun, and their latest single, "Looong Summer" featuring Monse, makes no exception.
Author:
Lexi Vaganos

thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence
February 9, 2021
San Diego native thomTide has one of the most unique voices in contemporary pop.
Author:
Tyler Borland

Yeek Gets Cash Money and Us in Our Feels With "$$$$"
July 28, 2023
“$$$$” doesn’t stray far from Yeek’s signature ability to marry pop and moody R&B.
Author:
Jazmin Kylene

BIZZY Is All of Us in “I Don’t Get Breakups”
November 21, 2023
Indie-pop artist BIZZY reminds us of just how messy and confusing breakups can be.
Author:
Isabella Margolis
![Juliana Madrid Is Accepting Probable Fate in 'Lifetime' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juliana_madrid-_pls_credit-_josefine_cardoni1-1721769052.jpg)
Juliana Madrid Is Accepting Probable Fate in 'Lifetime' EP [Q&A]
July 23, 2024
Known for intensely vibrant lyrics and layered songwriting, Juliana’s latest is a bookclub of emotions, a place to curl up and contemplate the deep dissonance within.
Author:
DJ Connor

Adrian Lyles Rises From the Rubble in Energetic New Single "Concrete Boy"
April 23, 2025
"'Concrete Boy' is about the concept of growing up and trying to remember where you came from!"
Author:
Alessandra Rincon
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Cassandra Coleman Proves “Coming of Age” Isn’t Just For Teenagers (Q&A)
June 6, 2025
"Coming of Age" is an honest and open detailing of her journey from rural Tennessee to signing with Warner Records, and it's got the Jack Antonoff seal of approval.
Author:
Rebeccah Blau

maxime. Introduces Himself as a Promising Indie Pop Experimentalist in 'mile end (kiss ur friends)'
April 14, 2023
'mile end (kiss ur friends)' is a sonic journey they won’t soon forget.
Author:
Giselle Libby

MICHELLE Falls Into a Surreal Post-Breakup Spiral in "Cathy"
September 3, 2024
"'Cathy' is a soft indie song about being alone after a breakup and leaning into all the thoughts and patterns you know you shouldn't."
Author:
Alessandra Rincon

Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
Author:
Alessandra Rincon