From the Blog

BRELAND's "Natural" Is an Ode to Shania Twain and Country's Leading Women
June 22, 2022
Ahead of his debut album, BRELAND delivers a country anthem made for the summer.
Author:
Dillon Stave
![Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rare-americans-interview-love-is-all-i-bring-1655229840.png)
Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]
June 14, 2022
"I want to say hi to you, and I want to give you a high five and connect on a human level."
Author:
Alessandra Rincon

Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Author:
Jazmin Kylene

KayCyy's Creative Risks Pay Off in 'Get Used To It'
June 6, 2022
It’s only a matter of time until KayCyy enters hip-hop’s upper echelon.
Author:
Carter Fife

Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Author:
Ruby Scott

Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
Author:
Maxamillion Polo
![Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hoodzy-interview_1652672105.jpeg)
Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]
May 16, 2022
Hoodzy is ready to make waves.
Author:
Jessica Magtalas
![CLUB INDGO Introduce Themselves to the World With "Are You In The Room" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/club-indigo-are-you-in-the-room_1652291274.jpeg)
CLUB INDGO Introduce Themselves to the World With "Are You In The Room" [Premiere]
May 11, 2022
There's nothing about this New England-based collective that can be boxed by a label.
Author:
Jazmin Kylene

IDK Crafts a Dance Record in His Own Image With KAYTRANADA-Produced 'Simple.'
May 6, 2022
"I wanted to create a project where people can 'dance to real shit.'"
Author:
Maxamillion Polo

Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian
![Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-ones-to-watch_1567123270.jpg)
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
Author:
Alissa Arunarsirakul

Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Author:
Jazmin Kylene

SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
Author:
Emily Bird
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
Author:
Alessandra Rincon

Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Author:
Emily Bird

Doja Cat Goes Full Grunge With the Best Friend Anthem, "Bottom Bitch"
October 3, 2019
Who allowed Doja Cat to channel 2002 this hard?
Author:
Maxamillion Polo

Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
Author:
Alessandra Rincon

Is Jakey Ready to Be the Next Joji?
August 15, 2019
Jakey is going from critiquing Red Dead Redemption's 2 open-world mechanics to creating music quite like anything else out there.
Author:
Maxamillion Polo

Powfu Drops Visual For Viral Breakout Hit "death bed"
April 1, 2020
The beabadoobee-assisted breakout single gets a heartbreaking music video.
Author:
Maxamillion Polo
Listen

@onestowatch
·
22h
Australian singer @thomasheadon continues to prove himself as an undeniable force with the release of his latest si… twitter.com/i/web/status/1…

@onestowatch
·
4d
After teasing their iconic team-up earlier this year, @icryatwork and @jxdn have finally released their single "FUM… twitter.com/i/web/status/1…

@onestowatch
·
6d
What’s he listening to? https://t.co/mYaHr4UlhZ